Menorah mivtahim - The Savings Wizard
Personalized digital guidance that made saving feel approachable for millennial users.
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Year
2023
Platform
Mobile
My role
Product design
Rotem Digmi. All rights reserved.
Chat Assistant
A character‑led assistant meant to make a routine Meuhedet task feel like a conversation instead of a form.
Meuhedet
Why this project is here
Most of this portfolio shows process on traditional interfaces. This project exists to show a different, increasingly expected capability: designing the product itself as an AI‑driven experience – tone, character and conversational flow – not just using AI as a tool while designing something else.
The concept
A character‑led assistant that greets the user by name and opens with a single, low‑stakes prompt – a personality meant to lower the guard people bring to anything that looks like a form
Solution
01
A character, not a search bar
The mascot gives the assistant a face and a tone before it says anything useful – warmth first, utility second.
02
One prompt, not a wall of options
The opening screen asks one small thing instead of listing every capability up front.
